Snapshot of my portfolio.

Dialect

Content & Digital Marketing

  • Operating as a marketing team of one in a global creative agency with a revenue of over $20 million, elevate the agency’s positioning as thought leaders in the gaming and tech space, build brand awareness and generate new business leads.

  • Single-handedly, created and implemented a strategic vision across all channels (social media, website, email, paid media), crafting thought leadership content and utilising SEO best practices.

  • Increased LinkedIn engagement from 6.45% to 14% and CTR from 2.7% to 8%.

    Increased website users booming by over 300% and page views by 50%.

    Secured speaker opportunities for the Head of Strategy at Advertising Week Europe, amplifying the agency’s reputation.

    Generated new business, contributing to revenue increasing 20%.

    Wrote and crafted awards submissions, securing the agency's first 3 award wins and 9 nominations in total with the Global Women in Marketing Awards, the International Content Marketing Association Awards and the Drum Awards for Content.

TEDx Bath

Social Media Strategy

  • Created and implemented social strategy for TEDx Bath 2022 event, to boost brand awareness, showcase speakers and generate ticket sales.

  • Devised comms framework and plan with defined content pillars (Event info, TEDx values, speaker spotlights, ticket sales) across social channels: LinkedIn, Instagram, Facebook, Twitter.

  • Achieved ticket sales target and revenue.
    Increased social followings by 13.5%.
    Increased social engagement by 405.8%.

Invisalign

Social Media & Influencer Marketing

  • The clear aligner category is only growing more crowded, so the mission was to promote Invisalign’s position as market leaders across EMEA in 18 different markets.

  • Solely delivered influencer campaign for dental client Invisalign, recruiting and managing a diverse team of Influencers called the #SmileSquad, and working with over 1000 dental professionals briefing content, managing photo shoots, to authentically communicate Invisalign’s point of difference to social audiences.

  • Influencer campaign delivered a huge volume of tracked leads at around 20% of the cost of traditional media and +45% YoY growth.

Let’s work together.